Learn.
Getting to know you and your business is important when creating an identity; it has to be loved by you and more importantly empathic to the intended recipients. We work to encapsulate what it is you do and to whom you are trying to communicate but we open up avenues of exploration; we go “out there” and reign in as required because this helps to make sure we produce something that is as creative as possible in the most relevant way.
Think.
An identity is more than just a logo; it is the way you present yourself, tone of language, positioning and reactions. We will to think and deconstruct and begin to create. This process can take a while as we work with you to refine or even start again! The important thing at this stage is the right ideas are formed and taken forward.
Brand.
With core principles in place we can fully develop a style to encapsulate the very fabric of your brand Whether it’s business cards, stationery, banners, clothing, websites or company literature every output will now adhere to the principles and values that all the learning and thinking enabled us to develop. You now have real identity, but the learning and thinking never stops, nothing else does!
Strictly no spoon feeding!
The right identity serves as a solid basis and grounding for future creative aims. It acts as a creative base from which all other material should be sourced.
Your identity has to be relevant and focused, making it easier for future creative requirements to be fulfilled to their true potential. We're not talking about just a pretty logo, it's a way of thinking, of behaving and of expressing your business. Therefore the more creative and targeted, the more effective and empathic your brand will be. The minute that you begin to spoon feed your brand is the very moment your creative path is narrowed.
A good brand allows your customers to connect with your products and services. A good strategy utilises that brand in all aspects to keep you visible. Be distinctive and targeted perfectly so that any investment in exposure is justified by your receptive audience remembering and valuing it once they have seen it.
