Yourdo
client.
Youro are an events company bases in the South Wales region providing complete event services for private and corporate clients
brief.
Originally Enchanted Events, it was soon agreed that a re-brand was essential if the company were to attract corporate clients as well as private ones. Using the usual expressive elegant typeface with pink flowers, we and they knew it was time for change The new identity needed to stand proud with different audiences, it needed to be grown up across the board and still be unique in wedding halls as well as car showrooms.
outcome.
We sat with them and gently moved them away from the initial concept of ‘enchanted events’ with cursive typefaces and pretty flowers. Their target market was more corporate than private thus the need for a professional, stylish and happy brand. Yourdo was the result of two good naming sessions exploring urban words and creating an identity that could travel through their target audiences without alienation. The words are combined but give ownership to the client as it is ‘their do’. The use of custom lettering and colour palettes were used to segment the industries and reinforce their identity.
