Smoothmoves
client.
Smooth moves are a progressive letting agents based in Newport, South Wales that specialise in residential letting.
brief.
Expressive but the ladies had a penchant for the feminine they wanted a classic, elegant and modern brand for their new business.
outcome.
Whilst we almost managed to steer them away from the cursive fonts we managed to fuse it with a modern font to keep it rounded and readable from a distance (think boards). It has its own personality that enabled it to shine in the local marketplace. The wording is angled to show forward thinking, movement and progression as they wanted to stand out and be known for attributes and approach to their business. This is a good example of the client living the brand and expressing personality through their business.
