West Country Buildings
client.
To stand out and be unique a custom type face was created to form a logo mark from the word ‘sub’ which is easily identifiable from a distance even when printed on clothing. When reduced in size to fit on other sporting wear/equipment the logo remains without detracting from the styling of the clothing or making the wearer an obvious billboard.
brief.
Create a new identity for a well established company that was approachable and engaging. As the business has grown the company’s image needed to keep inline and was due a good overhaul. It was essential not to alienate their existing traditional audience whilst attracting new and younger companies
outcome.
The clever use of pitched roofs created the ‘W’ styled logo mark that enabled us to make a centralised logo that is strong in tone and format. This will help to promote trust within the company and structures themselves. A traditional type face was used to help retain the core values and tradition but with a more modern, newer colour pallet the new identity will stay fresh for a little while.
